Why Now is the Time to Invest in Your Brand

Everyone likes something that looks nice. So, let’s discuss why now is the time for you to invest in your company by investing in your overall brand look. When you think of your favorite product something that stands out in your mind is the logo, the branding, the website, the way you receive the product rather that be in person or via delivery. The biggest brands in the world have departments specifically designed to ensure that the branding of the company is appealing and impactful and so although you may not be a big brand just yet, finding ways to be more appealing should always be on the top of your to do list.

 

Recently, we posted a video to one of our social media sites. The video was cut off which meant you couldn’t see all of the words and it didn’t allow you to get the full experience of what we had to offer. In a week the video had only received seventy views. Which, was significantly lower than the views from other videos we posted. Instead of saying forget it and allowing this great video to go unseen. We edited it again and re-posted. Within two hours the video had already received seventy plus views. See, it wasn’t about the content alone. But, it was also about how the content was presented.

 

You don’t have to always hire someone to do the branding for you. However, if your budget allows, we would greatly suggest finding a well skilled branding agent. Below you will find a few tips and tricks on how to improve your brand.

  1. Canva: you can use Canva to create logos, website graphics (including layouts designed specifically for facebook, instagram, pinterest, and twitter.
  2. Adobe: Adobe is a great site to edit on and find free stock photos
  3. Youtube: You can literally youtube anything. Want to change website hosts? Youtube reviews of pros and cons on which websites are most beneficial to the consumer. Want to learn how to use canva to it’s full capacity? Youtube how to use canva and you will find a variety of videos giving tutorials.

As a new business in the first five years it’s important to leave a lasting impression on your consumers. The easiest way to impress customers is by having a brand that looks good. Your brand looks good with good customer service and prompt response times. It’s looks good with clear and visible labels and instructions on how to use the products. Lastly, your brand looks good when your logo matches your website and is aesthetically appealing.